Purplle is a beauty products and services market place online company. It was launched in the year 2017, by IIT pass out Manish Taneja. The other co-founder was IIM grad Rahul Dash. The website offers the buyer choices in multi fold types of beauty care and online products. The services include Spa and Salon centres. The company has recently launched its own line of beauty care products also. Apart from online sales, they have the Omni Channel offline shops across the major metro and other cuties of India. As of now, there are 12 of these physical retail stores.
Through a combination of the offline and online models, Puplle.com, offers the customers products of about 650 brands and around 50,000 SKU’s. They have almost 300 beauty specific sellers who act as the veritable sales and marketing arm of the company. Purplle also has exclusive license to about 11 to 12 big and small brands. These contribute to near about 1/5th of the total sales revenue of the company. It has a well networked buyer reach through warehouses and logistics centres by which sellers can fast route and deliver their products. A great feature about the portal is that no single product line or brand forms the core products. This means all the product lines have near about equal share.
Purplle.com has been funded through multiple rounds of series A and B investments by JSW ventures, Ivy cap ventures and Blume Venture advisors. Through the launch of its products, the portal aims to increase its product and portfolio services to more customers. Some of the big brand names on its portal and stores include L.Oreal , VLCC, Garnier, Matrix. Another unique service offered by the company is the platform aggregation for saloons and spa in the country. The users to the portal can city specific details of the spa and saloon centres along with telephone numbers, email, address etc. There are periodic discount offers given by the company for its buyers.
Get the best of body toners, cleansers, moistures, face creams and wash, sun screens, message oils, lotions, hair oils, gels, soaps and shampoos from all the big and budget brands of the world. As many product and so many brands – Fiama di willis, Lakme, Kaya, Nutrogena and several other names are there.
The one stop shop for beauty care products and services market, that is what Purple.com is all about. The perfect beautician for the body and the face and the ultimate point for all beauty shoppers!
Some great features of the app –
- The “Try me “feature present the favourite lipstick shade on camera on live camera.
- The user can give details of the hair and skin and then get personalized product recommendations
- The app users can get free shipping for throughout the year by taking an elite membership.
- Notifications on new product launches, coupon codes, promos and special deals
- Easy payment mode through debit, credit, net banking and digital wallet
This Android app is free and can be downloaded from 9Apps store.